Union Yard

Client
Union Yard

Project type
Branding

Completed at
The Click

Year
2011

Union Yard is a small independent cafe, situated in a busy commercial area of central Norwich. Their visual identity reflects a primary focus on take-away hot beverages: high quality, locally-sourced tea and coffee for busy commuters. The marque refers to the standard paper coffee cup that embodies this particular product area.

For a startup business such as this, the application was designed to be as versatile and inexpensive as possible. Using rubber stamps, the branding is easily applied to a wide range of food and drink products. The visual language is muted and rustic, making heavy use of generic cardboard packaging. Bold, unfussy typography appeals to a middle-range target market, whilst making discrete reference to the history of the nearby Aviva (formerly Norwich Union) headquarters.

Matthew Hancock

Matthew Hancock

Matthew Hancock

Matthew Hancock

Matthew Hancock

Matthew Hancock

Matthew Hancock

Matthew Hancock

Matthew Hancock

Matthew Hancock

Matthew Hancock

Matthew Hancock

Matthew Hancock