Corby&Fellas

Client
Corby+Fellas

Project type
Branding proposal

Completed at
The Click

Year
2011

Corby+Fellas provide software development and IT support for retail businesses. The services provided by the company are comprehensive, uniting all aspects of purchasing, selling and stock management into a single system.

This proposed identity uses the act of scanning a barcode as a representative visual motif. Passing a red laser reader across a monochrome barcode is the single act that unites many different business components; registering the exact position and status of stock, and transferring a complex physical business operation into a single digital database.

A stark colour palette makes overt reference to this act, while providing a clean uniformity. The visual language and typography is elegant but basic, suggesting the efficient yet fundamentally utilitarian nature of the operation.

Matthew Hancock

Matthew Hancock

Matthew Hancock

Matthew Hancock